During the competition, held annually since 2006 in November, hundreds of wines and spirits from Israel and around the world are judged by senior international wine judges, from Israel and abroad. Judges include expert wine writers, assessors, sommeliers, connoisseurs, buyers, leading wine makers and public opinion figures.

Our past experience shows that participation in the competition constitutes a huge marketing lever for the local wine industry, and contributes to the image and sales of the participants. In addition to the prestige involved in participating in an international competition, this is a unique opportunity for an unmediated encounter between the Israeli wines and the people behind them, with the world’s top wine industry.